Well known Russian saying “clothes count for first impressions” is the fine proof of necessity to create a corporate style.

Corporate style of a company (its visual identity) is something like a graphic feature of a trade mark. Its lack or poor quality means absence of individualism and identity among business rivals.

The advantages of a corporate style are:

• Identification of trade mark/brand between competitors;
• Disclosing ideology of a brand;
• Easy retention in memory;
• Increase of trust of partners and consumers;